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Harley Davidson Sales 2021


Since the release of the H-D Pan America and their sister brand ‘LiveWire,’ Harley Davidson has continued to lean on the details of their Hardwire Strategy, placed into effect in July of last year. The Strategy outlines a ‘restructuring’ of the company, resulting in a leaner, meaner company function, with a special focus on the demands …

Harley Davidson’s H-D1™ Marketplace is blasting through record-high sales in the pre-owned H-D bikes category – and the dealer-based listings keep coming in.  Originally a tick on the list connected to Harley Davidson’s 5-year Hardwire Strategy, the H-D1™ Marketplace was designed to “[improve] the desirability of [Harley-Davidson] and protect the value of [H-D] iconic products,” specifically …