Posts in category

Motorcycle Sales Statistics


In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the Powersports Industry. That’s a massive influx of demand, and one that comes with a different set of demographics compared to the traditional buyer pre-COVID.  “Many consumers were looking for other opportunities during the lockdown to …

KTM’s Parent Company, Pierer Mobility, has just closed their 2021 Sales Numbers with a beautiful 23% increase in bike sales for the year.  That’s a massive improvement from 2020; we’re told by Asphalt & Rubber that last year saw a 3.4% drop – not unusual when compared to other motorcycle names, but still a hefty …

Since the release of the H-D Pan America and their sister brand ‘LiveWire,’ Harley Davidson has continued to lean on the details of their Hardwire Strategy, placed into effect in July of last year. The Strategy outlines a ‘restructuring’ of the company, resulting in a leaner, meaner company function, with a special focus on the demands …

As spring blossoms into summer, buyers around the globe flock to the markets to purchase, sell, and trade their shiny toys for something different. Older toys tend to come with a couple of surprises under the proverbial hood, and in a world where vehicle misuse is prevalent, a transparent registry is invaluable to the modern …