Happy Holidays
Interested in sharing the thrill of motorcycle riding this holiday season? Harley wants you to be. The company will be giving away 500 HD Riding Academy classes this holiday season.
Now through December 31, riders will be able to nominate the non-rider in their life. Winners will receive a free HD Riding Academy class in addition to a $200 Harley gift card that they can use for riding gear to prepare themselves for the course and life on two wheels.
Even the folks doing the nominating get something. If the person you nominated is selected, then you’ll will a $100 Harley gift card.
“The thrill of riding with your best friend and reconnecting over a shared adventure is the gift that will always keep giving,” said Theo Keetell, Vice President of Marketing, Harley-Davidson. “From backroads to coastal highways, motorcycle riding offers open-air exploration to free your soul and sense of adventure.”
To nominate someone, you’ll need to do the following on your preferred social media platform:
- Instagram: Upload your favorite personal Harley-Davidson motorcycle image. Then @mention the non-rider friend or family member in your life you want to learn to ride and use #GiftOfRiding and #Giveaway. Post must include #GiftOfRiding and #Giveaway.
- Twitter: Upload your favorite personal Harley-Davidson motorcycle image. Then tag the non-rider friend or family member in your life you want to learn to ride. Tweet must include #GiftOfRiding and #Giveaway.
It’s no “You Meet The Nicest People On A Honda” campaign, but at least it recognizes that a significant percent of the non-riding public must be convinced motorcycles should remain on public roads if the industry is to survive in an autonomous vehicle future. Honda has run their “kiddie rides” at bike shows for decades, and the entire industry has tried to convince more women to ride (the hand that rocks the cradle?), but it is apparent this is not having much effect, especially here in North America.