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Yamaha Motor Co.


…and They Just Might Join Forces and Co-Develop a Hydrogen Engine To Speed Things Along In a recent Joint Press Conference posted on YouTube by Kawasaki Heavy Industries, Ltd. (Kawasaki Heavy Industries), Subaru Corporation (Subaru), Toyota Motor Corporation (Toyota), Mazda Motor Corporation (Mazda), and Yamaha Motor Co., Ltd. (Yamaha Motor), the topic was carbon neutrality …

On September 13th of this month, the Japan Automobile Manufacturers Association (JAMA) press conference was held virtually, covering topics affecting two-wheeled and four-wheeled vehicles alike, with the biggest elephant in the room being the up-and-coming issue of carbon neutrality.  The biggest statement of the day? The comment from Chairman Toyoda that carbon is our enemy, …