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Ryker


Can-Am has decided to honor the celebration by offering $100,000 to the Women of On-Road program. This program will help spearhead projects that empower women within the riding community. This campaign will help increase awareness, challenge the “biker” stereotype, and make the riding community an inclusive atmosphere for women every day of the year. An …

BRP has partnered with rock legend Joan Jett and hip-hop star SAINt JHN. Together they will take part in the new Can-Am On-Road ad campaign dubbed “Outliers”. This is an effort to celebrate the diversity of the on-road riding community.  Joan Jett is known for her top billboard hits and is no stranger to diversity …