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Ride With Us
MIC ‘Ride With Us’ Program Gets “New Riders, Riding More”
On June 21st, the Motorcycle Industry Council (MIC) launched their first market expansion program, christened “Ride With Us.” According to a report from MIC, this multi-faceted program has a single goal: To get ‘more riders, riding more.’ Because of this goal, MIC is also offering a 45-minute ride experience for those who have never been …
