Posts in tag

Motorcycle Sales


Harley-Davidson’s current work in rebranding the company is, in a word, impressive.  Having been present at the installation of their Hardwire Strategy (and the rollercoaster ride that was the following two years), factoring in restrictions, the economic about-face of 2020/2021, and the cause-and-effect of the brand’s new objectives, it’s safe to say that few have …

I think we can sit back and say that Ducati’s on a roll. Between signing on as the official electric motorcycle supplier for MotoE (succeeding Energica), releasing their all-new DesertX Adventure bike model at the climax of their World Premiere (let alone snatching the title of MotoGP Constructors’ World Champion for the second consecutive year …

Keep the Good Sales Rolling There was a 31.2 percent boost in two-wheeled vehicle sales in August in the UK according to MoreBikes. This follows strong sales in June and July, which I previously reported on. The boost in sales for August suggests that the sales surges of June and July are part of a …

Scooters Lead the Charge in the UK It appears that folks don’t want to ride in taxis and public transit anymore. In the wake of the COVID-19 pandemic, they want to be alone, and in many cases on a scooter. According to Motorcycle News, scooter sales in the UK went up by 56.6 percent in …

Moving Past COVID-19 Despite the pandemic, sales of powersports equipment have been strong. I reported on this the other day. The case in point is BMW Motorrad. The company posted strong sales numbers in June and that has led to a nearly 10 percent rise in sales year-over-year, according to RideApart. When the pandemic first …

RE Back to Winning Royal Enfield saw sales slip for 36 consecutive months, but the numbers for February put the company back in the green. The real question is if the company can keep this positive momentum rolling as 2020 continues. I reported the other day that India’s motorcycle market was down again overall. However, …

At Least European Sales Are Going Strong In 2018, the motorcycle industry worldwide saw some serious growth. According to Motorcycles Data, the industry aw the third-highest sales level ever in 2018. That hasn’t been the case in 2019. In the first quarter of the year, the market was down 5.4 percent or over 14.1 million …

Hard Knock Life for Harley-Davidson Harley-Davidson’s earnings per share dried up due to the tariffs imposed by President Donald Trump. According to Bloomberg, the earnings per share were zero. Before factoring in tariff and restructuring costs, the company managed 17 cents per share in profits, which came in below analyst estimates of 29 cents. In …

BMW USA Motorcycle Sales Increase Reported for 2010 BMW S 1000 RR Superbike Beats R 1200 GS as Best Selling BMW Motorcycle January 18, 2011 – BMW Motorrad USA reported a nearly 4% growth in sales in 2010, despite a continued double digit downturn in the U.S. motorcycle market. BMW sales were bolstered by the February …