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Motorcycle Industry News


“Reinvigorating the Iconic American Company” With the release of the new LiveWire platform, and the powerful Max Revolution engine now revealed in the form of the Pan America and the Sportster S, Harley-Davidson is seeking to capitalize on the work accomplished via new blood that can aid the rejuvenation of the brand – and as of today, …

If you’ve been tinkering about our website in the past few weeks, you’ve seen the recent news on magnesium shortages, as well as the low-down on why we haven’t caught up with the chip shortages affecting both the motorcycle and automotive industry.  So how does this affect the good machines of the motorcycle industry proper?  …

Honda’s Net-Zero CO2 Target Set for 2050 It’s a crazy world out there.  We’re getting a resurgence of rotary-powered race bikes courtesy of a Norton ex-racer, Electric travel as a genre has gone way up in popularity (evidenced by the new highly-exclusive Burberry x DAB bike, as well as TikTok’s favorite EV of choice), and …

Hold on to your lids – Electrek tells us that we’ve got a new lineup of high-end machines to contend with on the US/UK showroom floors. Word is that the ‘premium’ lineup will be a higher-shelf option from Super Soco – a pioneering electric moped and motorbike manufacturer already well-known for their affordable, budget-friendly bikes. …

Livia Cevolini, a brilliant woman in a position to make a difference, has been very forthcoming about what their plans are now that they’re phasing out of their current position as suppliers for MotoE (effective as of the end of 2022).  “We started at this level and grew, but after a year we looked around …

Remember the chaos we covered on upcoming magnesium shortages and our subsequent dive into why we are still experiencing chip shortages despite raging sales figures in the chip industry? Well, we’ve just had word that motorcycle manufacturers need to increase their bike prices on top of everything else – and it’s the shipping that’s the …

A bloke by the name of Christopher Mims is over at The Wall Street Journal getting the nitty-gritty details on why we still have a semi-conductor chip shortage, as well as why we haven’t yet caught up with demand for the bloody things (despite raging sales figures).  The results are fascinating if not a tad …

At this point, I’d say we’re at our limit for unfortunate events in the moto market.  From the constipation of the Suez Canal situation to the longevity of the chip shortage crisis, to the pretty envelope wrapping all this up that has been (and continues to be) unprecedented times….we’re just saying that everyone could use …

The last couple of years haven’t been easy on the automotive industry due to obvious reasons. But, as the world eventually comes back to order, manufacturers have started to report an upward trend in sales numbers. More and more people are getting back on their bikes and riding, and people are looking to buy new …