Posts in tag

Motorcycle Industry Council


We’ve just had word that Five-time AMA Supercross champion and seven-time AMA Motocross Champion Ricky Carmichael will be in the house for 2022’s AIMExpo – and he’s scheduled to be a keynote speaker of the event.  The news comes from a press release from AIMExpo, along with the heads-up that the iconic man will be …

On June 21st, the Motorcycle Industry Council (MIC) launched their first market expansion program, christened “Ride With Us.”  According to a report from MIC, this multi-faceted program has a single goal: To get ‘more riders, riding more.’  Because of this goal, MIC is also offering a 45-minute ride experience for those who have never been …

Cheaper Prices Coming Out of China Due to the tariff wars that have been going on since 2019, some products coming out of certain countries have gotten more expensive. Motorcycle helmets coming out of China were one of those things. Now the tariffs have changed. The Motorcycle Industry Council worked with the USTR and the …

The MIC Takes a Look at Who’s Really Riding The Motorcycle Industry Council (MIC) recently did a survey that looked at the demographics of motorcycle riders across the country. It showed interesting data that suggests the typical type of person who rides a motorcycle is undergoing a shift. MIC President and CEO Tim Buche said the …

According to a new poll by the Motorcycle Industry Council (MIC), in 2018, eight percent of homes in the U.S. have at least one bike. The Council noted that’s the highest percentage in decades. This new number from the MIC contrasts well with its previous findings in 2014. In that year when the MIC did …

More Access to Land for Motorcyclists? Members of the Motorcycle Industry Council (MIC) and outdoor recreation industry leaders met with Agriculture Secretary Sonny Perdue, Under Secretary for Natural Resources and the Environment Jim Hubbard and other officials. According to the press release, the goal of the meeting was to discuss improving access to lands managed by the …