MIC
AIMExpo: Ricky Carmichael to Attend as Keynote Speaker
We’ve just had word that Five-time AMA Supercross champion and seven-time AMA Motocross Champion Ricky Carmichael will be in the house for 2022’s AIMExpo – and he’s scheduled to be a keynote speaker of the event. The news comes from a press release from AIMExpo, along with the heads-up that the iconic man will be …
MIC ‘Ride With Us’ Program Gets “New Riders, Riding More”
On June 21st, the Motorcycle Industry Council (MIC) launched their first market expansion program, christened “Ride With Us.” According to a report from MIC, this multi-faceted program has a single goal: To get ‘more riders, riding more.’ Because of this goal, MIC is also offering a 45-minute ride experience for those who have never been …
Motorcycle Industry Council Says Sales Stayed Strong Despite COVID-19
Some Good News The Motorcycle Industry Council held a webinar yesterday and in that webinar, the MIC leadership told attendees that powersports sales managed to stay high despite the fact that COVID-19 has caused all sorts of disruptions. This should come as a surprise to many due to the fact that the economy around the …
