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Industry News


Well. That was a close call.  When we received news of the Chinese power crisis back in Q4 of 2021, we weren’t quite sure the industry’s magnesium supply would remain steady going into 2022. After all, with China responsible for production of roughly 87% of the world’s magnesium, a power crisis would spell disaster for …

With 2021 being the rollercoaster that it was, supply chains around the world have been hit with a crisis of limited product availability – but according to a recent series of analyses, that could all be on the mend…provided the trend upward stays steady.  “Starting in 2020, companies reacted to the economic downturn by cancelling …

With the world being a far different client than it was pre-2020, Powersports companies around the world are finding better ways to reach their clientele – and that includes a fresh move from the nation’s largest seller (and first omnichannel customer experience) in the Powersports space.  CrunchBase describes RumbleOn as “an online retailer that allows …

When we reminisce on the down-and-dirty of the past two years, there’s one thing that was made abundantly clear for the Powersports industry: That a brand’s online presence is an invaluable resource when it comes to limitations, and that it was especially lucrative during the lockdowns of 2020 and 2021.  Businesses that chose to invest …

One of MotoAmerica’s longest-standing sponsors has just signed a three-year agreement to continue their support of the 2022 ‘Parts 4 Less’ Championship – and judging by the press release, the global Powersports parts distributor wouldn’t have it any other way.  The official partnership comes with the obligatory perks; Parts Unlimited (including Parts Canada, Parts Europe, …

A hearty congratulations to Yamaha Motor U.S.A.(YMCUS), who has secured Craig Hewitt as their brand new president and chief executive officer of Financial Services! The report from PowerSportsBusiness states that Hewitt holds an impressive portfolio, with his business platform stating over 25 years’ experience “leading high performing operations through data-driven strategy and organizational execution” – …

“It’s Almost Half The Grid” MotoGP racer Joan Mir is taking a gander at the 2022 season lineup for the track with a focus on the balance of brands set to lean into the twisties – and he’s pointed out a fact that’s a fast-becoming reality for the MotoGP circuit. The coming season will show …

Our Current Status in the Trudge Toward Less Greenhouse, More Green A handful of big names have assessed our current status when it comes to e-mobility, with results in the manufacturer’s sector as well as business districts.  It’s been a while since we covered the fact that Europe was on track to cut 78% of …