harley davidson

An Underwhelming Number for the Auction House We reported on the fact that the Harley Electra Glide owned by the late and great Elvis Presley would be going to auction. Now the bike has sold, and it went for far less than was expected. The motorcycle was thought to pull in somewhere around $2 million, …

A Successor to the Milwaukee-Eight Harley-Davidson is focused on moving forward, from new bikes like the LiveWire to its recently announced 2020 lineup, the company finally seems to be shifting in the right direction. A new line of liquid-cooled engines are on their way, but right now we want to talk about a patent for …

Your New Harley Comes With Pedals Harley-Davidson is going through a dramatic shift. The business is trying to find new footing as its largest demo ages out of riding large, overpriced motorcycles. Electric motorcycles and new gas motorcycle models are just part of the answer, Harley is also going to sell electric bicycles. Now we …

Add Some Flair to Your Harley Harley-Davidson just announced two special custom paint schemes in various colors for 2020. They’re called the Quick Shift and Mayhem Limited Paint Sets. The special paint jobs can be applied to 2018 and later Breakout and Fat Bob or 2017 and later Road King, Street Glide, and Road Glide …

Fewer Bikes From HD We all know at this point that Harley-Davidson is struggling to gain more riders as its current major demographic ages out of riding. Now the company has had to cut its shipment forecast. According to The Wall Street Journal, Harley expects to ship between 212,000 and 217,000 motorcycles this year. That …

Note: A representative from Messh reached out to provide clarification. The following article has been adjusted for accuracy. Searching Hard for That New Customer Base Harley-Davidson and OA Experiential will work together to collect data on attendees at various events, Harley displays, and other venues to try to better understand the folks at those events …

Not a Rebadge Job, but Close At this point, most folks have heard that Harley-Davidson will focus on the Chinese market to kick off its quest of growing sales in Asia. To help Harley do that, the company will team up with Qianjiang Motorcycle Company. That company owns the brand Benelli. So, is the new …

Harley Found Its Chinese Partner In an effort to expand its reach in Asia, Harley has decided to team up with the Qianjiang Motorcycle Company, which is owned by Geely—a major Chinese automotive and motorcycle company. Geely has a massive global reach. For example, it owns Volvo. The move isn’t surprising. It was already stated …

An Effort to Reach A Wider Audience Interesting and tasteful advertising is something that’s hard to pull off. It takes a good agency or media company most times, and one that’s very well known is Vice. The company knows how to connect with a younger demographic, and that’s exactly what Harley-Davidson is looking for, so …

That’s a Major Milestone Harley-Davidson isn’t exactly having a good year, and it hasn’t performed well for the last several years. With its target demographic aging quickly and a big question mark on its future, the company has to reposition itself. With that said, the motorcycle company still sells a lot of motorcycles. Some good …

A European-Made Harley? Matt Levatich, the CEO of Harley-Davidson, went on CNBC’s Squawk Alley and said that his company may need to start building bikes in Europe if it wants to continue selling them there. According to Motorcycle News, the tariffs hitting Harley imposed by the Trump administration are at 31 percent. In two years, …

Harley Finally Makes a Smart Move While I think Harley-Davidson’s electric motorcycle plan for the future might pay off a decade or so down the road, I think the company has made some poor decisions for the last decade or so. Recently, it’s been doing some questionable things. Now, it’s made the right move. According …

The Bleeding Has Slowed Harley-Davidson reported a further decline in sales today for the first quarter of 2019. Despite the drop in the U.S. of 4.2 percent, the decline in Europe of 2.1 percent, and a drop of 6.7 percent worldwide compared to the same time the previous year, some are seeing it as a …

A 5-Year Deal Harley-Davidson was able to ratify a contract with workers for the next five years. This deal secures a 14 percent raise over the five-year period for the workers in Milwaukee and Tomahawk, Wisconsin. Additional perks for the workers include a signing bonus, two different variable incentive plans, pension upgrades, and a retirement …

Powering Upcoming Bikes Harley’s new middleweight engine is now officially registered. It’s the engine that will power many Harleys of the future, and now that the European Union Intellectual Property Office officially has it on file, you can really see what it’s all about. Harley’s new engine is a liquid-cooled 60-degree V-Twin that will range …

Not a Good Sign While many people continue to discuss Harley’s future bikes, the financial folks have projected continued drops in Harley’s stocks. According to Barron’s, RBC Capital Markets analyst Joeseph Spak says retail sales for the company could drop by 10 percent for the quarter. We’ll see if he’s accurate on April 23, when …