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Harley-Davidson’s current work in rebranding the company is, in a word, impressive. Having been present at the installation of their Hardwire Strategy (and the rollercoaster ride that was the following two years), factoring in restrictions, the economic about-face of 2020/2021, and the cause-and-effect of the brand’s new objectives, it’s safe to say that few have …
KTM’s been working on the testing phase of their next-gen Adventure range – and judging by the spy shots taken recently in Austria, it looks like there will be a third machine to join the 890 lineups. The report from MCN states that the third machine in question appears to be a new KTM 890 …
We’ve just received notice that Triumph is about to enter the testing phase of their TE-1 electric motorcycle platform – and word is that we’ll be seeing more than one pretty bike come out of the collaborative effort. It makes sense, really. With Harley-Davidson releasing new hints on their upcoming Arrow Platform (consisting of the …
Husqvarna’s very limited “non-MX” street bike lineup makes its way into 2022 with the introduction of the long-awaited Norden 901. Finally utilizing the brands well known off-road prowess, consumers are now able to take a high-performance Husqvarna machine anywhere they please. The Swedish motorcycle builder is known for its highly exotic yet minimalist approach to …
With the world being a far different client than it was pre-2020, Powersports companies around the world are finding better ways to reach their clientele – and that includes a fresh move from the nation’s largest seller (and first omnichannel customer experience) in the Powersports space. CrunchBase describes RumbleOn as “an online retailer that allows …
When we reminisce on the down-and-dirty of the past two years, there’s one thing that was made abundantly clear for the Powersports industry: That a brand’s online presence is an invaluable resource when it comes to limitations, and that it was especially lucrative during the lockdowns of 2020 and 2021. Businesses that chose to invest …
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