Pop a bottle of bubbly – according to a morning press release from the company itself, Harley Davidson’s Pan America Special has been officially presented as the top adventure-touring bike in its category!
The American company has had a lot on the table since the integration of its 5-year “Hardwire Strategy” in 2020.
Originally created to preserve and rewire the company into the next generation, the 5-year flip involved an extension into new corners of the moto community – and as of today, we can say that the Pan America (Harley Davidson’s first adventure-touring bike) was a strong step in the right direction.
“Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America,” says Jochen Zeitz, Chairman, CEO, and President, Harley-Davidson.
“With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy to reach new and existing Harley-Davidson customers.”
“Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike – having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.”
Our hats off to the American company for their push to adapt in an ever-challenging environment.
If you like what Harley’s up to – or are still making up your mind and need a little push – check out Harley’s current model lineup.
Source?
Hey Tom!
The news came via an emailed press release from Harley Davidson that was delivered this morning.
I’ll tweak the article so it’s in there.
Cheers,
Amanda
on whose list was it #1? Could be like wine or whiskey – 1,000 different awards available. Hard to imaging the PanAm beat out the 1250GS .
Hello Sam,
Some of us here at wBW (cough cough, Jimbo, cough cough) are under the impression that Pan America’s self-titled label of ‘adventure tourer’ puts the bike in its own category….so we’re thinking the model would naturally receive this distinction, being one of the only models in its category.
There were some chuckles around the proverbial newsroom table when chats happened on this subject….curious to see what you guys think.
Cheers,
Amanda
Not hard at all to believe Harley beat out BMW. In fact it’s damn funny that Harley has better technology. Adaptive seat height that BMW doesn’t have and an engine that doesn’t need valve adjustments like the ancient design on the BMW. Valve adjustments? What year is this 1937?
So funny to read th comments from bmw owners…
Old ,out dated motor on the bmw,no adaptive ride adj. Etc
Leave it to HD American tech to leave others behind in adventure touring category.
Congratulations Harley you earned it