Nothing gives you street cred faster than riding on the historical coattails of a famous brand. From China’s new MG Motor to the rebirth of Norton and Brough, the branding ‘leg up’ you get by attaching an old and well-respected name to your new-born moto manufacturing enterprise is as undeniable as it is valuable. In …

Forgive me if I sound about 10 years old, but as a grown-ass man I still have my childhood obsession with weird and wonderful WWII vehicles in full effect. Be it their wild creativity, overblown mechanicals or straight-up ‘let’s cross our fingers and see if this works’ hopefulness, they still to this day inspire customisers, …

So, just how much do you know about T.E. Lawrence? Who, you ask? And as you do, the long dead legends of motorcycling like Burt Munro, Evel Knieval, and Steve McQueen all roll in their graves. See, without Tomas Edward Lawrence there’d likely be none of them to follow in his footsteps. And that’s because …

All brands have certain challenges to overcome, especially the historical ones. Be it a poor marketing decision, failed product launches, or embarrassing social media boo-boos, it’s almost expected that at some point all brands will make a misstep. Think Ford’s Edsel, ‘New’ Coke from the 80s, or even U2 and Apple downloading music onto people’s …

Being flown all over the place to ride some of the world’s most beautiful motorcycles may seem like the stuff of dreams to many, but somewhat surprisingly, it ain’t. For all the delightful, chocolate-dipped, champagne-quaffing upsides, there’s an equal amount of responsibility and straight up bullshit that comes with it. Learning how to navigate this …

I don’t care what other riders tell you, or how they justify their moto purchases. They talk about horsepower and handling and technology. Spare me the flapping gums; it’s all about how they look—and how you look on them. Looks are the first thing you see when you see a new bike on the street, …

Like many teenagers in 1980s Australia, I was a willing participant in the Japanese rotary-engined street racer phase that swept the country at the time. Hell, there was even a magazine called Fast Fours & Rotaries that sold here like hotcakes. But for me, the whole thing crystallized when my mate Daryl rolled up in …

The last week of March 2021 saw Triumph Hinckley announce ‘phase 2’ of their hush hush, cloak and dagger, top secret electric bike project. And unlike some other manufacturers who will remain nameless, it doesn’t seem to be all blue sky, smoke and mirrors. So should you get all excited and start selling your hard-mined …