It was one wild ride to get through 2020, something that was certainly true at Harley Davison. In March Jochen Zeitz took off his Pumas and swapped them for his biker boots. The new CEO of HD has now been in the big saddle for 9 months, and a busy stretch it was.
Branded as “The Rewire,” changes are in full swing. It is safe to say that the majority of rumors you may have heard or hoped for, will be very hard to put much stock in. The only bike I will say for certain is coming but has not hit its formal introduction is the Pan American, the first Adventure bike from HD. You can have a sneak peek at the end of this lineup, the formal announcement is due February 22, 2021.
HD is going back to basics, regrouping, and moving from the Rewire into the Hardwire. The Hardwire is the plan thru 2025, it includes a 30% reduction of planned models and increased investment in models currently deemed “High Potential.”
Gone for 2021 are all the Street 750’s, Roadster, Deluxe, Lowrider (we still have the S), Breakout, and FXDR 114. It also seems that the rumored Bronx has vanished.
Overall, it is a good thing to see Harley Davidson taking steps to keep themselves the “most desirable motorcycle brand in the world”. That is a corporate vision I am excited to watch unfold.
Check out the 2021 Harley Davidson Lineup!
STREET
2021 Harley Davidson Iron 883
The entry point for Harley Davidson, the Iron 883 should not be overlooked. The rubber-mounted 883cc Evolution® engine is smooth and offers great torque. The Iron 883 is a great handling, fun bike.
- 53.8 ft-lb @ 3750 rpm
- Classic looks,
- Low and Slammed look. 25.7” seat height
- Blacked out engine
4 colors available.
MSRP: $9,499 USD / $11,499 CAD
2021 Harley Davidson Iron 1200
Fresh colors with throwback styling, combined with the mini apes, give the Iron 1200 an awesome Old School Cool vibe.
- 73 ft-lb @ 3500 rpm
- Retro Paint styling,
- Standard mini ape bars
- Blacked out engine
3 colors available.
MSRP: $9,999 USD / $12,499 CAD
2021 Harley Davidson Forty-Eight
The Forty-Eight is all about stance. Fitted with fat tires front and rear, gives the bike a powerful stance while keeping the handling smooth and sharp.
- 1200cc Air-cooled, Evolution®
- Fat front tire (130/90B16)
- Classic 2.1 gallon Peanut tank
3 colors available.
MSRP: $11,299 USD / $12,999 CAD
ELECTRIC
2020 Harley Davidson Livewire
The Livewire won’t be in showrooms till the summer. This is one ferocious electric bike that fully lives up to the HD badge. Clean, silent, badassery at its finest. Check out Ewan McGregor and Charley Boorman, traversing South America on LiveWires, in the Long Way Up.
- Showa suspension
- Reflex™ Defensive Rider Systems
- H-D Connect™ connects to your LiveWire bike through your smartphone
3 colors available.
MSRP: $29,799 USD / $37,250 CAD
CRUISER
2021 Harley Davidson Softail Standard
This is HD purity. The blank canvas to build your bike, your way. Packing the Milwaukee-Eight 107 engine and its 110 ft-lbs of torque, the Softail Standard is priced perfectly to ease into your custom dream machine.
- Milwaukee-Eight 107 engine
- Softail frame
- A low-slung solo saddle and chopped rear fender
- Excellent stock suspension
Available only in black.
MSRP: $13,599 USD / $15,699 CAD
2021 Harley Davidson Street Bob 114
The Street Bob gets big changes for 2021. HD packs the Milwaukee-Eight® 114 engine into the Softail, delivering the most powerful Softail option. 4 beautiful color choices all highlighting the #1 on the tank. Love this upgrade, well-done HD.
- Black steel laced wheels, dark finishes
- Easily adjustable mono-shock rear suspension
- Lightest and most powerful Softail
4 colors available.
MSRP: $14,999 USD / $17,599 CAD
2021 Harley Davidson Softail Slim
The Softail Slim keeps faithful to the vintage HD look, and a perfect platform for you to customize.
- Milwaukee-Eight® 107 engine
- Floorboards
- Vintage HD look
4 colors available.
MSRP: $15,999 USD / $18,999 CAD
2021 Harley Davidson Low Rider S
Harley Davidson’s performance Cruiser packing the Milwaukee-Eight® 114 V-Twin engine and moto-style drag bars. The Low Rider® S model frame rake is reduced to 28 degrees, resulting in more responsive handling.
- Dual Front Disc Brakes
- Matte Dark Bronze cast-aluminum wheels
- Blacked-out Milwaukee-Eight® 114
2 colors available.
MSRP: $17,999 USD / $23,599 CAD
2021 Harley Davidson Sport Glide
A great mix of performance and touring, the Sport Glide is good to go at a moment’s notice. Striking a beautiful balance of blacked-out and chrome, both the bags and the mini fairing are quickly removable when you want that stripped-down look.
- LED forward-lighting system, USB port, and keyless ignition.
- Mantis cast aluminum wheels
- Quick detach front mini-fairing
4 colors available.
MSRP: $18,599 USD / $22,399 CAD
2021 Harley Davidson Fat Bob 114
Straight up muscle with the Milwaukee-Eight® 114 engine and bronzed look custom-styled exhaust. Unique LED headlight, fat front tire, and dual front disc brakes make sure the Fat Bob 114 has the performance to back up the badass look.
- Inverted race-style front fork
- Tall saddle and forward place foot controls
- High-performance dual-disc front brakes
3 colors available.
MSRP: $18,799 USD / $23,599 CAD
2021 Harley Davidson Fat Boy 114
The Iconic Fat Boy. With the signature solid wheels, this bike is all about a dominating presence. The combination of satin finishes and incredible brightwork highlight the Milwaukee-Eight® 114 engine, and the 160mm front tire and 240mm rear, complete the wow factor.
4 colors available.
MSRP: $19,999 USD / $24,799 CAD
TOURING
2021 Harley Davidson Electra Glide™ Standard
The perfect platform to begin your custom touring machine, or just roll along on a pure machine featuring linked ABS and cruise control, but sparing the distractions of screens and stereos. Built for enjoying to ride.
- Batwing fairing
- Milwaukee-Eight® 107 V-Twin engine
- Reflex linked Brembo brakes with standard ABS
Available only in black.
MSRP: $18,999 USD / $24,999 CAD
2021 Harley Davidson Heritage Classic
The classic Harley touring machine. Your choice of Milwaukee-Eight® 107 and more chrome, or Milwaukee-Eight® 114 and a more blacked-out look. Dripping with gangster-era style and vintage details.
- Floorboards and full fenders
- Detachable windscreen
- Vintage style saddlebags with one-touch opening
8 colors available.
MSRP: $18,999 USD / $22,349 CAD
2021 Harley Davidson Road King™
Highway legend is a perfect description of the Road King. Sitting astride the Milwaukee-Eight® 107 engine, burning through mile after mile with authority, the Road King blends vintage looks with modern tech.
- Hiawatha Headlamp and Chrome Nacelle
- Optional Reflex Defensive Rider Systems (RDRS)
- 18” Slicer II cast-aluminum wheels
3 colors available.
MSRP: $19,499 USD / $23,899 CAD
2021 Harley Davidson Road Glide™
The modern bagger. With the features like the Boom! Box GTS Infotainment system, and optional Reflex Defensive Rider Systems, touring becomes a lot more fun. The distinctive frame-mounted shark nose fairing cuts the wind and looks menacing.
- Milwaukee-Eight® 107 engine
- Dual Daymaker LED headlamps
- Reflex linked Brembo brakes with standard ABS
3 colors available.
MSRP: $21,699 USD / $26,999 CAD
2021 Harley Davidson Street Glide™
Much like its stablemate, the Street Glide is a distinctive modern bagger dripping with style. The classic batwing fairing, one-touch saddlebags, and floorboards have you set for miles of comfort.
- Milwaukee-Eight® 107 engine
- Boom! Box GTS Infotainment system
- Reflex linked Brembo brakes with standard ABS
3 colors available.
MSRP: $21,999 USD / $26,999 CAD
2021 Harley Davidson Road King™ Special
Taking everything great about the standard Road King and giving you more. You get 114 cubic inches of passing and horizon-chasing power, 9” mini ape bars, and blacked-out awesomeness.
- Blacked-out Prodigy Wheels
- Blacked-out headlight Nacelle w/ Daymaker® LED headlamp
- Stretched saddlebags with one-touch
3 colors available.
MSRP: $22,999 USD / $27,899 CAD
2021 Harley Davidson Road Glide™ Special
Stunning new colors highlight the 2021 Road Glide Special, including never before offered two-tone schemes. The Milwaukee-Eight® 114 V-Twin engine and shark nose fairing are equally aggressive with either blacked-out or bright chrome packages.
- 19” front, 18” rear Prodigy wheels
- Stretched saddlebags with one-touch
- Boom! Box GTS Infotainment system
10 colors available.
MSRP: $26,999 USD / $33,599 CAD
2021 Harley Davidson Street Glide™ Special
Take the already impressive Street Glide and pump it up with Milwaukee-Eight® 114 V-Twin engine and Prodigy™ wheels, now you have a Special. Never before offered two-tone paint schemes, and a choice to go blacked-out or with bright chrome. HD has the perfect special for you.
- Batwing fairing with bright white Daymaker® LED headlamp
- Stretched saddlebags with one-touch
- Boom! Box GTS Infotainment system
10 colors available.
MSRP: $27,099 USD / $32,999 CAD
2021 Harley Davidson Road Glide™ Limited
The Milwaukee-Eight® 114 V-Twin engine and shark nose fairing set this fully dressed touring machine above the rest. From the standard heated handgrips back to the Premium Tour Pak luggage carrier, which can hold two helmets, HD takes care of your every need. I will take mine in Gauntlet Gray Metallic/Vivid Black, please.
- Boom! Box GTS Infotainment system
- Optional Reflex Defensive Rider Systems (RDRS)
- Blacked-out and Bright Chrome options
8 colors available.
MSRP: $28,299 USD / $32,899 CAD
2021 Harley Davidson Ultra Limited
With no less than 15 stunning color choices, and both blacked-out or bright chrome finishes, this is premium touring performance with zero compromises to the ride. Bold styling and comfort with a vented batwing fairing, it opens and closes with one touch of a button.
- Heated grips and electronic cruise control
- Boom! Box GTS Infotainment system
- Optional Reflex Defensive Rider Systems (RDRS)
15 colors available.
MSRP: $28,699 USD / $33,999 CAD
CVO
2021 Harley Davidson CVO™ Street Glide™ 
The best of the best. The CVO Street Glide is a showstopping bagger, loaded with the best HD has to offer. The Milwaukee-Eight® 117 V-Twin engine crushes the asphalt with 126 ft-lb of torque, a CVO exclusive.
- Stage II Harley-Davidson® Audio powered by Rockford Fosgate
- Daymaker Adaptive LED Headlamp with lean activated corner lighting
- Reflex Defensive Rider Systems (RDRS) standard on CVO
- Fugitive cast-aluminum wheels finished in Gloss Black/Satin.
3 colors available.
MSRP: $40,599 USD / $49,995 CAD
2021 Harley Davidson CVO™ Road Glide™
The 2021 CVO Road Glide has too many custom details to count. The exclusive Knockout wheels with 21-inch front and 18-inch rear wheels ground this custom bagger with a stance like no other. The arm stretching Milwaukee-Eight®117 is a CVO exclusive. You get custom seat covers and stitching, a heavy breather air cleaner, heated Kahuna™ collection handgrips and Kahuna™ controls, a fang front spoiler—the list goes on.
- Reflex Defensive Rider Systems (RDRS) standard on CVO
- Stage II Harley-Davidson® Audio powered by Rockford Fosgate
- Boom! Audio 30K Wireless Headsets
3 colors available.
MSRP: $41,399 USD / $51,895 CAD
2021 Harley Davidson CVO™ Limited
From the moment you settle into the exclusive saddle and lean against the backrest, you will know why the CVO treatment is so special. This is next level Grand Touring comfort. Both pilot and passenger are spoiled on the CVO Limited. Fire up the CVO only Milwaukee-Eight® 117 engine and go. You are on the best Harley Davidson has.
- Stage II Harley-Davidson® Audio powered by Rockford Fosgate
- Daymaker Adaptive LED Headlamp with lean activated corner lighting
- Reflex Defensive Rider Systems (RDRS) standard on CVO
- Boom! Audio 30K Wireless Headsets
- Heated grips and electronic cruise control
- Tomahawk Front 19-inch and Rear 18-inch wheels
2 colors available.
MSRP: $44,099 USD / $54,245 CAD
TRIKE
2021 Harley Davidson Freewheeler™
The stripped-down hot-rod cruiser packing a Milwaukee-Eight® 114 V-Twin engine, mini apes, and Enforcer wheels
- Unique trunk system with one hand opening
- Bobtail rear fenders
- 12” Mini Ape hanger bars
- Reflex linked Brembo brakes with standard ABS
3 colors available.
MSRP: $27,999 USD / $34,295 CAD
2021 Harley Davidson Tri Glide™ Ultra
Pushing new levels of comfort on a classic looking Trike. Rumbling deeply thanks to the Twin-Cooled™ Milwaukee-Eight® 114 engine, and 2-1-2 dual exhaust. The batwing fairing offers excellent protection with its instantly recognizable shape, and is home to the Boom! Box GTS infotainment system.
- Bold styling with premium paint and Tomahawk™ wheels
- 4.4 cu/ft trunk plus King Tour-Pak storage
- Daymaker LED headlamp and foglamps
5 colors available.
MSRP: $34,999 USD / $43,345 CAD
2021 Harley Davidson CVO™ Tri Glide™
The pinnacle of three-wheeled comfort and performance. Powered by the CVO exclusive Twin-Cooled™ Milwaukee-Eight® 117 engine, this stunning trike rolls smoothly thanks to its plush touring suspension and Tomahawk wheels. Full-on custom treatment from fender to fender. You get custom seat covers and stitching, a heavy breather air cleaner with two paint treatments, billet fairing mount mirrors—the list goes on.
- Premium heated seats for pilot and passenger
- Boom!™ Box GTS
- Boom! Audio Wireless Headset
2 colors available.
MSRP: $48,999 USD / $59,999 CAD
ADVENTURE
2021 Harley Davidson Pan America™ 1250
The much anticipated Pan America 1250 is slated for a proper introduction on February 21, 2021. So far there have been a few looks at the pre-production viewings, so I will list off some notables.
- All new 60 Degree V-Twin Revolution Max engine displacing 1250cc
- Estimated 145 hp and 90 lb-ft of torque
- Front fairing has a familial shark nose look
- Wet weight estimated at 547 lbs
Sign up to be part of the reveal.
There is a lot more to the Pan America than has been let out…
It has a lot of amazing features you can’t see from the photos… Some of these put it a top current ADV segment leaders.
I cannot believe that anyone would be seriously considering the Pan-America as it is a totally unproven ADV bike in an already crowded market. There are so many proven ADVs that are at or far less than the 30K price point. Bikes like BMWs 1250, 1000 and 900 ADVs, and of course the entire KTM ADV line-up from their 790 through the 1290s.
Maybe HD should try and sell them as “poser” bikes with CVO and Sreaming Eagle chrome add-ons and metallic cammo paint. I believe that these will only serve to further alienate perspective HD buyers, as they may not want to be the butt of jokes.
We still remember how the Motor Company closed the Buell lines just as they became competitive. And the V-Rods were never even given a fair shake at the dealer level, And then we were “treated” to the entry level 500-750 Street models. These early Street series were a Joke and by the time the 750 Street Rod was truely matured to an exceptable level it was dropped. When the dealer sales team ignores potential buyers because they aren’t looking at Fat Boys or Ultras, the other than “traditional” models are doomed to fail.
My opinion of failure also extends to the Livewire. I’ve seen sales people ignore that model by placing it far away from the sales floor and out of sight of any perspective buyers.
H.O.G. was supposed to be a group of enthusiasts that love and ride HDs, yet they snub Buells, V-Rods, and of course the little Street series. That is counterproductive and will only cause a true disenchantment with HD.
Sorry HD, but the truth isn’t always pretty.
Look at your competition and look at what they have done to secure their share of future markets.
Perhaps H.D. decided to follow through with the Pan America and not the Bronx because the Pan America was about the only thing they had really never tried before and everything else has turned out to be a bust in the current market although I do think from what little bit I saw of the Bronx, it just might have excited some non-Harley-Davidson riders to give good old H.D. a try. We’ll never know it seems.
Just bought my 1st Harley Davidson & my girlfriend already wants to trade up to the trike so we can get out on the road together and being a trike would seem to be quite Abit safer I’ll do it we’ll get the trike so we can start traveling the roads as a couple , bought my 1st Harley at Wrecking Crew H.D. in Johnson City, Tn. ( Formerly Smith Brothers ) great people to work with already building friendships and it’s great to be back on a Bike again ! Thanks Harley Davidson
Bought my 3rd HD this month, 2021 Fat Boy. I haven’t rode a new one in a while, they are so smooth it almost seems like I’m cheating and I bought something other than a Harley. I like what they did with the Fat Boy in 2018 and have been eyeing one for a while. 300 miles down and have been enjoying it. Added the detachable upright, changed front and rear signal to the new blacked out hockey puck LED, swing arm bag, painted the coil and shifter linkage, and added a heel shifter so far. Really like the 240 tire on the rear.